PET-Recycling explained precisely.

Often small things can make a big difference.

Main goal of the PET-Recycyling campaign 2017 is to make the Swiss audience aware of the importance of having PET bottles only in the the recycling bins.

Two 20-sec spots illustrate this in a humourous way. Additionally this explanatory film gives more in-depth information. We show, WHY good recycling behaviour is so important. In attractively animated images and with a charming dialogue between the protagonists of our main campaign: the PET bottles.


PET-bottles want to stay amongst themselves.

Segregation in PTE-bottle recycling.

The environmental-sensitive population of Switzerland is so dedicated to collection recycling material, that more and more other plastic wrapping ends up in the pet-bottle recycling bins. Be it salad bowls, cups, shampoo or detergent bottles. This causes major problems in the recycling process – in worst case the material cannot be used for the production of new PET bottles. This is the background of our new PET-recycling campaign.

Unfortunately we know by experience that customers dislike to be tought in recycling issues. Behavioural change can only be achieved with witty, entertaining messaging. This is, why we introduced animated plastic bottles that experience segregation in their world. In two animated spots our heros have to survive in the plastic world. But even here are no-go-areas, where wrong plastic bottles are not welcome. The audience learns with a smile on their face that in the real world a separation of PET bottles and other plastics are very welcome. The spots will be aired in various versions and lenghts on tv, online and open air cinemas this summer.


Two cards all new.

New client within Cembra: the credit card division.

After having provided the POS’s with life-sized Christas we now had the honor to be the advertising partner for the Cembra-credit cards of Conforama and Fnac. Various direct marketing activities promote the advantages of the partner cards at POS and POI.


Start small.

No convincing needed.

These are true believers. Recycling comes for these kids naturally. Their way of dealing with the topic is playful.

This is the background of the “recycling weeks” that Swiss schools have implemented in their curriculum. We were allowed to make a film of one of these recycling weeks in the Thalwil elementary school as one example of this activity. Filmmaker Patrick Isenschmid was our partner in making this documentary.


We consult the consultants.

And they know good consulting.

We are especially pleased, when new customers are consultants themselves. One of them is Conseillers Suisse, a renowned financial advisor, who is based in Altstetten. We had the honor to work out the brand relaunch and new campaining strategy. First activities are on air and we are looking forward to the next year with Conseillers Suisse.


The new PET cycle campaign

“So bottles become bottles again.”

That’s the claim of the new campaign. We pimped a pet box, set up a hidden camera at various places in Switzerland and waited. The funny and great reactions of our recycling-heros were what we were aiming for. The resulting spots visualize the bottle cycle sympathatically and the good feedback of our recyclers emphasize the message. We were able to produce 14 different spots for Web-TV-Commercials, You-Tube-Clips, two Digital-Out-of-Home-Spots for Ad-Screens at the main train stations and for the online platforms of the members of PET-Recycling Switzerland.

But more important: we had lot of great film material for a viral social media campaign: a classic “prank spot”. Within the first 2 weeks more than 2 million people watched our spot on facebook.

We were aiming to communication, what happens to the PET material, once the customer returned his bottle. Because the best PET-bottle recycling is not simply re-using it, but using it as a bottle again.

Target group for the campaign are hence not only the consumers, but also the PET-industry. Due to the low oil price virgin PET is cheaper than recycled PET, so the people in charge in the bottling industry have to be convinced, that recycled material is the best solution.


GD Development

Strategic Consultancy

Boutique Consultancy Firms provide outstanding services, but often lack in brand recognition. We are honored to develop a new brand identity for Switzerland-based Global Development. Barbara Bulc, CEO with a unique network of global leaders has been advisor to governments, multilateral institutions, NGOs and the private sector.


Organic nuts and more

We are pleased to announce the first marketing activity for our new client Bio Partner Schweiz, leading bio wholesaler in Switzerland.

Just in time for the nut season we made the first product flyer for organic nuts, sold by Bio Partner Schweiz. It presents the large assortment and the producing partners. We developped our own pictograms that enables the customers to segment the large range. Using a partner from South Africa as an example we also showed the cultivating methods as well as the working conditions for the employees, which are essential for the customers. We are not sure whether Santa Claus already changed to organic nuts, but he definitely should.


Thank you with 100 decibel.

The charts are grateful.

Steff la Cheffe, Marc Sway, Gustave – three big names support the PET recycling campaign and say thank you to the Swiss population for their incredible commitment to recycling over the past 25 years. With free concerts, comqed developed the visuals, stage setup and concert communication along with an online and advertising campaign. And best of all, our comqed summer apprentice makes the final concert clip!


Small garages can do big things.

For our client AMAG

Not every dealership can achieve the high level required by Volkswagen. Nonetheless these garages give great support in more rural and commuting areas. Those with older cars, in particular, receive the help they need and are retained as a key customer group. Under the brand Stop+Go Volkswagen a full range of services is offered for this target group with the concept generated by comqed.


Success story grace to ideas

Success story grace to you!

A whole Swiss generation collects and returns PET bottles. It is a unique system, one that reached a world-leading level without the need for a  deposit system, and using only communication, celebrates its 25th year of successful operation! With continual communication highlighting environmental factors, further awareness is knitted ever-more-deeply throughout the Swiss population, a behaviour that is learned and accepted from an early age. This has enabled the system to be the huge success it is. Across all sectors, cantons, languages, ethnicities and cultures recycling of PET comes naturally.

However, it needs to be driven continually and this is not an easy task with a significantly culturally and linguistically diverse population. But it goes to show that excellent message-delivery, without finger-wagging, can show outstanding results. International interest has been generated in those wishing to develop similar systems. This is also the basis of our new ‘Thank You’ campaign from comqed to PET Recycling Switzerland. In a TV spot, we illustrate the 25 years of PET recycling through a whole generation. The lovestory of a young couple shows how PET recycling is a natural part of everyday life. In 5 vignettes we tell the story from a kindergarten friend to a new family, finishing off with the next generation learning the PET recycling ways.


Tour de Suisse with comqed at the start

Pursuitgroup without a chance

VIP Hosting is an important platform for sponsor loyalty and new sponsor acquisition, and it should adequately flank our marketing activities. The core element is a VIP brochure with program, background info, contacts and special features. comqed was asked to develop this tool and unveil it at the Tour de Suisse 2015. Additionally we developed complementary toolsd such as the presskit, flyers etc.


Tennis is a clean sport.

Even in terms of recycling.

Cyclists and marathon runners somehow get away with throwing their used drink bottles on the street. Roger Federer would NEVER do that, and neither would a player in any Swiss tennis club (of course, Fabian Cancellara isa  green sportsman as well!!).


Every Seller a TOP Seller

We generate trust.

Any promise in the roof campaign has to be fulfilled at the POS and not just once but repeatedly. The sales partners need effective call-to-acts, that match the roof campaign and turn the image into a purchase by a consumer. With the news sales partner campaign from comqed for Das WeltAuto.


All year round Watersport - no problem.

Swiss innovation in the global market.

Revolution is our business and could be our mantra –  it also describes the portfolio of fanagu AG and it’s CEO Karl Mueller. We are delighted to work with him on the “Kessler-Swiss” project, yet another revolutionary sports technology. We relish the challenge on developing a concept that reflects the brand, product development and campaign implementation.


The new AMAG campaign for «Das WeltAuto»

Used car advertising that matches the brand.

The new comqed campaign ‘Das WeltAuto’ is live! The first visuals are on billboards, the website is up and running, banner and ads have been launched. For the world renowned Volkswagen brand, comqed visualised ‘simple, calm, trust’ as the central themes to the used-car campaign. Our aim was to send customers the message that with a sound and genuine company like Das AutoWelt they can have blind trust in the purchase of a high quality used car with a guarantee of satisfaction.


1000 additional PET recycling stations at once.

Valora helps recycling.

Valora is committed to PET Recycling. From now on consumers may return PET bottles at any K Kiosk store. The word needs to be spread with the new Valora campaign. We developed three new visuals to be shown on billboards near K Kiosk locations.


VIP-design in every aspect

Holistic from paper to snow.

The high-end ski brand Kessler continues to work with comqed in the season 2013/14. The product book has been launched in readiness for the ISPO 2013, the most important sport fair in the world. Further ski and snowboard designs were developed and their presentation at the fair was undertaken. We are looking forward to the new products and are proud to continue to support Swissness at it’s best!


Happy End for 4B Windows

We stand for “No-worries”-Renovation.

Alongside our partner metzergerlehner, comqed worked on the branding campaign for our client 4B. The 4B group is a 4th generation family business, located in Hochdorf with branches throughout Switzerland. The company offers high-end and innovative window products, such as the unique Swiss Minergie renovation window using a combination of wood and aluminium. Setting the foundation with the strategy for the new branding campaign, comqed was then able to provide 4B with 1to1 competence.


Much ado about NOTHING


There is a lot in NOTHING. And this is not a political statement. comqed was able to prove that NOTHING is seen. And even if NOTHING is seen, how much more can be seen with advertising in the same place! NOTHING was placed in all major Swiss newspapers in full page spreads. During this mystery-phase, the entire Swiss marketing world was busy trying to unravel NOTHING. The thousands of views provoked by the campaign impressively demonstrates once again – online branding works.


Much ado about NOTHING

It works.

The response to lifting the mystery was proof of our success – the who’s-who of Swiss marketers participated in a draw to win advertising space worth 50,000CHF. We are delighted with the intensity of the positive feedback, and just as proud to have proven our mission.


Put the bottle in your bag!

It’s that easy.

‘Stop Littering – Take It With You’ is the new message. The new PET-campaign targeted the Number 1 reported excuse, namely, ‘I would recycle my bottle if only there were a PET BOX nearby’. ‘No PET BOX – Impossible!’ Is the headline of our new campaign and the visual shows exactly what to do – Make your bag a mobile PET BOX. 5 different visuals illustrate the idea perfectly.


comqed enables western Switzerland...

..and also Ticino.

Currently, the vast majority of recyclers return their PET bottles at a community recycling centre. Our aim is to get people to return their bottles at the supermarket instead. comqed produced and despatched a PET recycling information leaflet to all French- and Italian-speaking households. A lottery was made to look like an instruction in several languages to communicate the latest PET message to a multilingual population.


Smart collecting.

Smart recycling.

Collecting the PET bottles has become natural and normal. We want it to be smart too. Smart recyclers have been doing it for a long time already – collecting and returning the empty bottles to the store in a shopping bag, and using the same bag to carry home the groceries. We decided to help with this by designing a stylish shopping bag to make the whole experience to be more fun. Nobody wants an old, dirty bag hanging around their kitchen. The solution is a large, cute, and practical PET recycling bag. Designed and developed by comqed.


Recycling? Also at the office.

Of course!

Recycling at the office? It’s so simple to do when there are PET BOXES in more than 20,000 offices throughout Switzerland. Our new campaign will convince any remaining workplaces to come on board with a PET BOX.


SUI53 launches

Being the fastest across the atlantic under Swiss Flag

The German-Swiss World Class sailor Axel Strauss intends to win the ‘Route du Rhum’ as the fastest sailor across the Atlantic Ocean, sailing under the Swiss flag, using Swiss technology and supported by Swiss partners. comqed develops a marketing strategy and corporate identity accordingly, enabling Strauss to do what he does best and what the press desires – maximum performance.


Looking for PET BOXes means seeing PET BOXes

This time at leisure…

More than 30,000 Pet BOX codes scanned, more than 5,000 new facebook friends and Rank 3 within the most popular apps in ‘Lifestyle’. PET BOX CUP 1 was a definite success story.  Next, we intend to raise the quota at public swimming pools, gyms, movie theatres and mountain areas.


Seeing PET BOXes = Using PET BOXes.

Unschlagbar: Selektive Wahrnehmung.

Switzerland is a world leader when it comes to at-home collection PET bottles for recycling. 80% of all bottles are returned. However, whilst out-and-about, it seems that many people forget their recycling habit. Various studies have shown that we all intend to recycle correctly but seem to find the perfect excuse – not being able to find one of the 50,000 blue-yellow PET boxes in Switzerland!

Our new PET-campaign shows the customer that there is indeed a PET BOX around when needed – they just need to become more aware of where they are. ‘Selective perception’ was where our campaign began – making the customer more alert to the PET BOXES close by. We developed a little game to do just this, telling the customer ‘Find a PET box and win 1,000CHF every day’.It drew attention to the location and vast numbers of these PET BOXES, encouraging customers to scan a code and send it via the App, text or online. The game reached a high concentration, more than adequately penetrating the identified smart-phone-savvy target group of 15-35 year olds. All others were taken by teaser communication via print, bill boards etc.


Cable Cars also recycle.

And the guests love it.

In a set-up where PET bottles are frequently used, PET recycling should obviously be a communication topic. But where? Firstly, the message needs to be seen. Secondly it must be seen for long enough, and, finally, the solution has be part of the concept. In a ski cablecar this combination is perfectly delivered. The message is placed above the traveller’s head and is easily sustained for the short journey. When exiting the cable car, the solution is right there – a PET BOX. Impossible to ignore! comqed supplies the major ski areas with cable car advertising.


B2B in the Top-Segment.

Step by step to sales success.

Brand awareness, conceptual background and information for employees of sales partners, product launches for sales partners, as well as the team presentation for import – all expertly managed by comqed.  We generated the entire 1to1 segment in B2B in a detailed and intelligent dialogue campaign for Kessler-SWiss. 7 mailing chapters were developed and implemented according to the roof communication.


Kreditkartensicherheit neu definiert.

Comqed erklärt wie’s geht.

Für das intelligente Versicherungspaket Card Protect von GE Money Bank erstellt comqed Infomaterial und versendet das Angebot an die GE Kreditkarten-Kunden. Rechtzeitig vor der Ferienzeit wird damit ein wertvolles Ergänzungsprodukt lanciert, das über den Mailingversand eine traumhafte Response auslöst. Natürlich auch wegen der intelligenten Ansprache der Masnnahme.


Advertising for connoisseurs

A treat for the mouth  – a treat for the eyes.

Small but mighty – Metzgerei Grond. Five years ago Adrian Grond took over the traditional butcher’s store, Schonenberge, in Horgen. After 45 years, a new name and CI/CD launched a new era, to include the company’s expansion. After 3 years three new stores were opened under the management of Adrian Grond. comqed developed both on and offline communications as well as PR and CI/CD of the new brand.


Sunrise Benefit from a customer's perspective.

It is so easy!

The recipient of our mailing is part of the headline of a newspaper article alerting them to the high prices in telecommunication. A thoughtful friend has found this article, copied it and sent it to the recipient, including a hand-written note at the bottom. This avoided the rejection-mechanism against telco-mailings and topped it with a great price/offer bundle.


One-stop service

By us.

Introducing Kessler, the new and technology-award-winning ski manufacturer. comqed created CI and CD as well as the presentation and PR material. In promoting this ground-breaking brand, we delivered the product design 2010, the dealerbook and sales supporting elements.We also took charge of creating the Kessler-Swiss fair booth at the ISPO 2009 and 2010 in Munich.


GE Money Bank launches spring promotion

Bonus for customers only.

Sensational: 300 CHF bonus. That’s the core message of the 2011 spring promo of GE Money Bank for personal lending in Switzerland. Based on the roof campaign story, where clients come to the bank that is prepared to imminently help them realise their financial dreams. We helped to paint the picture – a woman, ready to go travelling, and a man that wanted that new car, both successfully fixing their loan and receiving the 300 CHF bonus. The roof campaign highlights the 30 minute decision making promise whilst the promo campaign goes further. We see the borrowers displaying their bonus in the picture, showing that the bonus was a reality.


Naish rocks again.

The master knows, what we need.

Even after all this time surfing remains much the same and is still considered the zentith of water sports. After windsurfing and kitesurfing, Naish provides a third, groundbreaking, expansion of surfsports – Stand-Up-Paddling. comqed accompanies it’s introduction to Switzerland with various activities for their project ‘2Legends’. From ‘Paddle Thursday’ to first paddle championships, through to integration of paddling into large events such as ch.



Simply. Beautiful.

‘Bound to true beauty’ is our motto. Naturlich.sinnlich now celebrates natural beauty for 6 years in Switzerland, a tremendous success-story. The first organic hairdresser in Zurich does styling naturally. comqed was responsible for their communication, designed their new website and managed the printed adverts.


High intensity in the region.

And don’t wait!

In handpicked Swiss cities, we launched a multi-channel campaign with a strong regional focus, incorporating aspects of the individual regions. It plays with personalisation, individualisation and regionalisation as much as possible – on billboards, bus adverts, mailings, flyers etc. Due to the specific regional aspect, the response rate tripled and this new level has been sustained over the long term. The campaign impacted Sunrise’ image positively and it is now a standard tool within their marketing mix.


Telegram received*** STOP***changed to Sunrise***STOP!

Threefold Response ***STOP.

Received a telegram lately? No, probably not! The postal service stopped offering this service years ago but not everybody would know, and the telegram still carries with it an air of importance. For this reason, Sunrise despatched unaddressed mailings designed to look and feel like a telegram. We are delighted to report that a far higher than average result was achieved.


Show money. The more the merrier.

Old school loan advertising par excellence

After winning the new customer GE Money Bank we may present a small ‘pre-job’. Knowing that the new campaign will be a strategic shift from the usual loan communication. This is a last ‘dirty job’. Let’s Go.


Incredible but true.

Just half an hour until a Go!

Decision making within 30 minutes is the core message of our current campaign for the leading loan bank in Switzerland. Regardless of the requirements, GE Money will act quickly and be flexible in putting the customer first. Consumers realise this and can fulfill not only dreams of a new car or travelling, but everyday requirements, right down to weddings and furniture. Visual images help the potential customers to see theirs dreams being a realistic proposition for a loan.


The Chimney Sweeper is coming!

He adjusts your cables.

Important messages in the mailbox need to be seen and dealt with urgently. This is why we chose to use a special product by the Swiss Postal Service – flap-mailing. We demanded the customer’s attention by thelling them that their ‘cable’ would be renewed. On pink paper with a handyman-symbol, the message could easily have been sent by the chimney-sweep. A guaranteed high level of attention and the added customer incentive of 300CHF. Extremely cost-effective in production costs but with a startling and effective response.


Customers move to Sunrise.

Sunrise moves to us.

For the mailing-weary Telco-market we developed a clever door-opener which shows just how simple a change can actually be. We moved the recipient without them even noticing! We split the target group into several sub-groups and succeeded in achieving almost tenfold the amount of new customers within the control group! This goes alongside an extremely attractive CPO. The results are the basis for further optimisation for target group mailings in general.

Durch das Spiel mit den Adressen wurde eine optimale Opening Rate erzielt, die zu sehr guten Responserates führte. Das Mailing erzielte bei einer Grossauflage eine über 10fache Response, gemessen an Sunrise Abo-Abschlüssen im Vergleich zur Kontrollgruppe. Dem folgt natürlich auch ein extrem attraktiver CPO. Und die Ergebnisse des Mailings dienen gleichzeitig zur weiteren Optimierung bei Zielgruppenmailings generell.