There is a lot in NOTHING. And this is not a political statement. comqed was able to prove that NOTHING is seen. And even if NOTHING is seen, how much more can be seen with advertising in the same place! NOTHING was placed in all major Swiss newspapers in full page spreads. During this mystery-phase, the entire Swiss marketing world was busy trying to unravel NOTHING. The thousands of views provoked by the campaign impressively demonstrates once again – online branding works.
The response to lifting the mystery was proof of our success – the who’s-who of Swiss marketers participated in a draw to win advertising space worth 50,000CHF. We are delighted with the intensity of the positive feedback, and just as proud to have proven our mission.