Cannes it be nicer?
It can! But even the dark clouds over the lovely town at the Côte d’Azur were not able to harm the good spirit of the Cannes Lions Festival attendants. After 4 days of advertising power, that last day was for relaxation and rehabilitation. The legendary final of the festival has always been the Early Bird on the Hotel Majestic pier. Because red-eyed, tired advertisers queue for the elegant sunbeds and some even go on the water – it is said to fresh you up. Our friend Joachim (Helli) Hellinger, icon of action and sport filming invited us to this inofficial closing event, that is not to be missed. Even if you just sleep there.
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SUP at its best.
We had the pleasure to enjoy once again sun and beach for our project naishSUPcenter.com. Grace to our sporty models Laura and Jana as well as the support of the Freak Surf Kouremos Crew we were able to visualize perfectly the beauty of stand-up paddling with Naish Boards. In the water and on the beach. These images set product and protagonist perfectly in scene and will be used for the web communication of the naishSUPcenters. The amazing location at the far east of Crete, great food and hospitality of the 4 Naish-SUP-Centers in Crete turned this shooting almost into a vacation. Thank you to all!
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We make it fly!
The french World-Cup-Pro Julien Mas is a legend in surfing. The target group of surfers, wind surfers, kiters and stand-up-paddlers is very delicate when it comes to communication. Especially regarding selling and buying equipment. The more ambitioned the customer, the more important are visual language, vocabulary and layout of the communication platform. Julien used his insider knowledge to build the surf sell- and buy-platform and quickly became a sucessful retailer. Surfers around the world are very pleased. comqed is consultant and supporter of SurfSnB. Just recently we had the pleasure to film and take pictures of a spectacular tow-in-session. See the first images here, the film will follow with the launch of the fall campaign.
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We do everything for a good result.
Together with the reknowned fashion photographer Christian Dietrich and the SRF director Caro Wloka once again we suceeded in producing the new campagin for Cembra Money Bank. Our brand ambassador Christa Rigozzi as well as a whole group of other actors, film and photographing crew and our inhouse team for graphic design, DTP, consultancy and strategy enabled an attractive campaign, that is available on- and offline. Thank you to Cembra and thank you to everyone else, who participated in the project. Documented in the Making-of Film by Angelos Psomopoulos.
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PET-bottles are alive!
https://youtu.be/tSBhbRrhUBg
Racism, also in PET bottle recycling! In order to produce new PET-bottles from recycled bottle-plastic, which is the optimal use of recycled bottles, we need pure recycled PET material. This may only be generated if the PET-bottle collection does not contain any other material such as cups, shampoo or vinegar bottles or fruit and vegetable boxes. So not having them in the recycling bin for PET bottles is the goal of our new campaign for PET recycling Switzerland. We wanted to inform the Swiss population about the importance of “pure” recycling material. And we needed to do this in a fun and entertaining way, because the recycling community does not appreciate teaching behaviour. So in our new campaign PET bottles come to life! In an animated world Non-PET-bottles try to enter a PET-only area. When rejected the express their desire to be part of the great PET-World. The audience learns in an amusing way, that PET and Non-PET do not go along.
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Partnering in Berlin Kreuzberg.
We went to booming Berlin to see our partner MovieBrats for the off- and online approval of our new animated PET-recycling clip. They reside in proper style in famous Kreuzberg – backyard atmosphere included. Getting there is already part of the fun! And of course the room behind the front turn out to be stylish, hip and creativ. They truely live up to the stereotype!
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Visions of Transformation
Our client Gobal Development and CEO Barbara Bulc is working on transformation at WEF 2017, Davos. For the launch of IMAGINAL CELLS, the new book of Kim Polman and Stephen Vasconellos-Sharpe, she moderates the high level expert panel on Fri, 18th at Hub Pavilion, Davos. With Paul Polman, CEO of Unilever, Kathy Calvin, CEO United Nations Foundation and other brilliant minds. We’re honored to be invited!
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Happy New Year!
Don’t forget: get a new vignette for the idea-highway of comqed until Jan 31st. Find an idea faster, see the solution easier, arrive at the goal more relaxed. Ok? So get in the car and gear up with comqed.
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comqed wishes ...
… guess what? Exactly. Love, Peace & Happiness. Happy holidays, relaxation, recreation – just as you like. But first of all we hope to see you all healthy and happy next year! Enjoy your friends and family.
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Every paddler counts.
Every Rappen too. For the second time in a row our client fanagus AG supported the SRF christmas charity with his product DADOR Dry-Suits. They were able to proove that stand-up paddling is no big deal also in winter time, if you wear the right suit. And of course they also prooved that stand-up paddlers liek to campaign for under-aged refugees.
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MRBforward inspires.
Focus of the «MRB forward» event was the question, what generates excitement in our society. Swiss comedians Victor Giacobbo and Gülsha launched the first «MRB forward». The audience wanted to know from these two experienced but very different entertainers, how they inspire, surprise and cast a spell over their fans. They answered in a 40 minute talk: rapid, sharp and witty. An entertaining talk that perfectly illustrated how excitement of a speaker transmits to an audience.
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Direct Day
Every year the place to be: the direct day of Swiss Postal Services. Grace to high end speakers, interesting panel discussions and presentations about “I”-Marketing they were able to fill once again the congress centre in Bern with the “who-is-who” of Swiss direct marketeers. We appreciate the invitation of DeSede and hope to contribute with our network to a successful re-launch of the well-known Swiss design-brand.
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True Connaisseurs
We work in style. And with our inhouse-partner Metzger Rottmann Bürge. For example for their customer Villiger, one of the oldest and most famous tobacco-companies in the Switzerland. We are very grateful for the presentation and factory tour by Heinrich Villiger, who revealed to us the secrets of high end tobacco processing. This amazing 85 years old senior executive is truely a fascinating personality. Even if the majority of us will remain non-smokers we do understand his passion.
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Pranked! For the environment.
Prank-Spot PET-Recycling
«So bottles become bottles again.» – that’s the message of out new campaign for PET-Recycling Switzerland. The prank spots that we launched on Facebook generated 2 Million views within 2 weeks already!
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Christa - in full view.
2 Spots, 4 print visuals and a new claim – the new Cembra campaign has it all. comqed launched «Your loan: simply Cembra» with Christa Rigozzi again as brand ambassador for Cembra Money Bank.
The message: I you want a loan that makes sense, Cembra Money Bank is the right partner at your side. Because Cembra has «Your loan»: individual, discreet and personal with a consultancy that is on eye level between bank and customer. That is «Simply Cembra.»
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Ólafur Elíasson wins Crystal Award at WEF
Congratulations Olafur! Olafur Elíasson is collaborating with our client Global Development on sustainability projects. He has a good friendship with the CEO of Global Development, Barbara Bulc. The Icelandic/Danish artist received the 22nd Annual Crystal Award for his leadership in creating and supporting inclusive communities. Hilde Schwab, co-founder of Schwab Foundation, and wife of WEF founder Klaus Schwab, honoured the global artist. His outstanding work in developing ‘Little Sun’, a solar powered LED lamp which will provide light in impoverished, off-grid areas around the world was recognised and praised. The world-famous artist and Berlin University Professor of the Arts works alongside architects, engineers, craftsmen and creative thinkers.
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Season 8 starts!
Director, Tomas Rozas, and Producer, Bettina Dührkoop are launching Season 8 of their award-winning daily soap, “comqed”! Stay tuned for more of their impossible tasks, incredible solutions and zany and insane creativity! The cast offers little in the way of surprise with Roman Steinacher maintaining the lead role, accompanied by Rozas and Dührkoop playing themselves. There will also be the opportunity to reconnect with all well-known characters at mrb, as well as conqed clients. Join us on YouTube, facebook and ch – or, best of all, in real life! Tune in daily from 9am-5pm UTC+1 or (almost) anytime.
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Christmas party? Piece of cake!
The 2015 Christmas Dinner with our partners Metzger Rottmann Bürge and Takondi was lovely, until about 10pm. Then it was great. And then WILD! And then early. Vasco was discovered in the office at the uncharacteristically early time of 7am, and not in black-tie. Get well soon!
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Sardinien Photoshooting again
Once again, thanks to Dador, we got to enjoy summer for a little longer than everyone else. Their campaign for the new 2016 shorts and suits product line was shot by photographer Guiliano Di Marco. On location in Chiara, Karol and Mirco we found 3 incredibly authentic, and conveniently attractive, watersports models. As the results show, the entire endevour went very well indeed.
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Direct Day with a surprise
At the ‘direct day’ you meet lots of old friends – in many ways, it is the core function of a Networking Event. However, the oldest and the best known was a real surprise! Swiss Post presented a legendary guest in the form of Dietrich Genscher, former German Foreign Minister. The audience, including Stefan Klapproth, were hugely impressed by the eloquence and flair of this ‘centennial’ Diplomat.
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TED-Conference inspires.
Whilst we know we are not short of ideas, new concepts and innovative perspectives, it is still great to see that the world still has a never-ending supply of visionaries, as displayed at TEDxZurich. Once again, keynote speaker and attendees inspired awe with cognitive models and the kind of energy required to combat the multi faceted problems faced across the globe, both now and in the future.
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High end at Swiss Startups Awards.
With prominent clients, guests and protagonists at the Swiss StartUp Awards – a most entertaining evening after the award presentation in Zurich. With star-designer (and comqed client) Eric Kuster, host Christa Rigozzi, PR-Legend Sacha Wigdorovits, Skype-founder Morten Lund and many more innovative and infamous guests, the talk was anything other than ‘small’! The creative spirit of the Swiss StartUp Awards led to inspiring discussions and interesting networking opportunities.
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Peter Hogenkamp with new Business-Case.
He did it again! Peter Hogenkamp launched a new online idea with massive potential. Having founded Blogwerk and reorganised the NZZ online division, Peter presented his new online-baby – Niuws, the online news aggregator. The online community met at a launch event to learn more about the startup. Bettina was pleased with the content box she developed…..’Sport’.
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A fun-filled day with Christa.
The latest photo-shoot with Christa Rigozzi and Jonathan Heyer was a s productive and fun-filled as usual. Christa and Joni’s quiet and professional attitude make it so easy to get the best from one another. We developed new visuals for the Credit Card division at Cembra. A huge and heartfelt Thank You to Joni and Christa.
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The Seine from a different perspective
On the occasion of the Nautique, the largest water sports fair in Europe, the Stand-Up-Paddle VIPs meet in Paris – and some other 100 SUP fans. Our client Fanagus AG provided the Swiss Pro-team with World Champion Stefan Haldemann with the latest High tech equipment. Being the CH/A/I-importer of Top Surf-brands Naish and Starboard Fanagus offers the Formula 1 boards of SUP. Full-carbon technology for board and paddle enable the user to incredible performance. But mainly Fanagus, being the developer and producer of the ISPO Award winning world new Climatec-Suit can offer the decisive Innovation. We documented the event and congratulate DADOR-Rider and winner Stefan Haldemann.
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ISPO Award 2015!
Alongside our client, fanagus ag, we won the ISPO Award 2015 for development, presentation and marketing of DADOR DryWaterwear. The largest worldwide fair for sports products awards this prize for outstanding products which include ground-breaking technology and innovative solutions in the sports sector. This award is spot-on for this brand, and their resulting exposure has generated a great deal of attention and order volume from the fair itself. comqed is their lead-agency and oversees brand development, aspects of the product development such as naming and positioning, as well as managing communication for the brand as a whole.
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DADOR Shooting Sardinia
For our client DADOR, we endured sunshine, wind and the beach on a post-season holiday island of Sardinia. The breath-taking locations, the scenic inspiration and the perfect team led to unique results. Thank you to all – Mirco Babini, Operations Manager at the Luna Rosso Americas Cup Syndicate and local Hera from Cagliari, Elisabetta and her team from the Marin Hotel in Pula, the S’Incontru team for relaxed, outdoor lounge-nights at the Piazza del Popolo and Giancarlo for the best oysters in Pula, Adam and Karol of Skyhigh, Porto Botte for location-scouting on their home turf, and finally, to the scirocco for providing 26 degree temperatures in December!
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Breakthrough for Global Development.
After a year of development, we succeeded in finding a solution for Global Development’s rebranding. The concept will be implemented with various international partners and it will go live with the website re-launch in 2016. In the elite world of high-end consultency agencis Global Development CEO, Barbara Bulc, dares to use a very creative concept that fits perfectly with the unique positioning of GD. We look forward to seeing the implementation and presentation worldwide!
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The 25th anniversary
Sure, we celebrate 25! The 25th anniversary of PET Recycling Switzerland. We developed a campaign for the organisation PET Recycling Switzerland, partnering all large and small distributors and producers of PET bottles in Switzerland. A new TV spot, as well as numerous other marketing activities both in-print and online, will celebrate this special jubilee. We are very excited about the launch of the new campaign in 2015. Enjoy!
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This is where it all began
With sports photographer Filip Zuan we went to the phantastic mountain area of Oberengadin to dramatize the new DADOR Climatec suits of our client Fanagus AG. In two “packed” days we were able to take incredible pictures in beautiful light setting for the new image spot as well as several pics for print usage. Thanks to Karl Müller and Karin Pfister from the DADOR team for the great planning, the riders Raphael and Stefan for the patient, but wonderful performance and Filip Zuan for the amazing pictures.
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comqed sells AMAG used cars.
Our fresh and attention-grabbing campaign (as described by our client AMAG) won the pitch! comqed enters the automotive market with ‘Das WeltAuto’, Volkswagen’s worldwide used car division. We intend to convince used car buyers to make the right choice – namely, to choose a ‘Das AutoWelt’ car. We are looking forward to a successful pairing with AMAG, and a cross-divisional implementation of this exciting campaign.
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