Main goal of the PET-Recycyling campaign 2017 is to make the Swiss audience aware of the importance of having PET bottles only in the the recycling bins.
Two 20-sec spots illustrate this in a humourous way. Additionally this explanatory film gives more in-depth information. We show, WHY good recycling behaviour is so important. In attractively animated images and with a charming dialogue between the protagonists of our main campaign: the PET bottles.